New Rules May Coax More Insurers Back into California Market

New Rules May Coax More Insurers Back into California Market

Posted on: October 7th, 2025 by Leaders' Choice Staff No Comments

In an effort to bring more insurers back into California’s homeowner’s and commercial property insurance market, the state Department of Insurance (DOI) has approved a system that will allow insurers to use forward-looking wildfire risk models to price policies in areas susceptible to wildfires.

The DOI hopes this and other measures it’s been taking, will provide some relief to businesses and homeowners in high-risk areas. Up until this point, insurers have been barred from using risk models that predict future wildfire claims costs and instead have been forced to use historical data.

Insurers have been pushing for this change for years, saying restrictive regulations have kept them from adequately factoring in wildfire risk.

 

What these models do

The DOI in August established the Pre-Applications Required Information Determination (PRID), a process that insurers can use to get their predictive models approved.

“The PRID process has introduced the potential for bringing relief to the many insurers who have struggled to provide coverage across California,” the DOI said in a press release. “With the ability to use more innovative risk forecasting model technologies, many carriers may return to provide coverage in the wildfire prone regions of California.”

Through PRID, the DOI has already approved prospective wildfire models, created by three companies, that insurers can use to price policies in the Golden State.

One such wildfire model was created by the risk-modeling company Verisk, which uses decades of wildfire science, engineering expertise and climate data to provide a forward-looking view of risk.

Another model approved through PRID is by Kimberly Clark & Co. That model, which has already been accepted in 24 other states, incorporates the impacts of climate change and accounts for mitigation efforts at property and community levels to encourage the reduction of wildfire risk.

 

What it means for the market

This could give homeowners and business owners more options in areas where it has been difficult or impossible to find coverage in the private market. The DOI is requiring insurers that use the new models to also commit to writing more policies in wildfire-prone regions.

With the new models in place, Mercury, Allstate and CSAA have announced plans to write more property insurance policies in California.

Rates are likely to shift as insurers adopt the models. Properties in areas shown to be at higher wildfire risk may see premium increases, while those in lower-risk areas or where fire-safety measures are in place may benefit from discounts.

 

Other changes in the works

The wildfire models are part of a larger effort to improve California’s strained property insurance market. Other steps include:

Expanded discounts for mitigation: Homeowners and businesses can qualify for premium reductions by taking specific wildfire safety steps.

Temporary FAIR Plan expansion: The FAIR Plan has raised its commercial property coverage limits from $10 million to $20 million for single facility and up to $100 million for a multi-unit property.

Reinsurance reforms: Insurers will be able to better manage their exposure to catastrophic losses, which regulators say should help keep the market stable.

 

Takeaway

For homeowners and businesses, these changes mean more choices may soon return to the market.

Prices will likely vary more widely depending on location and wildfire readiness, but insurers may start competing again to write policies in parts of the state where coverage has been scarce.

Tags: , ,